Lifestyle photography requires a knack for taking advantage of on location opportunities. Often a site inspection is a luxury. Arriving on site with lights and models, a reconnaisance of shot possibilities is done quickly and professionally. Lights are set up to complement existing lighting, and lens and exposure choices made for optimum shot quality. An artist adds information to a blank canvas. A photographer strips away unnecessary information from a complex scene to focus on ly on what is important. The result is a compelling image that sells.